One of the basic elements of tourism promotion is direct marketing, a mechanism used to support the sale of the country’s products and destination to potential tourists, travel agents and planners of congresses, conventions and incentive travel. The basic tools of direct marketing are: toll-free telephone numbers for tourist information, Internet, fax, e-mail, distribution of pamphlets, and marketing aimed at specialized segments. These services are provided at an international level only.
a) Provide information on Mexico’s great variety of tourism destinations and products.
b) Promote tourism products, integrating the variety of attractions available, as well as the key tourist activities.
c) Increase the value of Mexico’s destinations for tourism.
d) Motivate intermediaries so that they become the Board’s allies in encouraging tourism to Mexico.
e) Strengthen the image and the choice of Mexico as a holiday destination and increase Mexico’s promotional presence.
f) Create a database of prospects and visitors and identify their potential profitability.
g) Create direct marketing programs that retain and increase the numbers and profitability of prospective visitors.
Lic. Ina Alethea Andrews Flores
Director of Personalized Marketing and Internet
Phone: 52784200 ext. 1001