The Marketing Department has the following powers:

The Marketing Department has the following responsabilities:

  • Direct the design of the Board's marketing plans, promoting the best possible return on investment in the promotion of Mexican tourism in domestic and international markets;
  • Promotion of public and private sector participation in mechanisms of strategic planning of marketing so as to further the Board's objectives;
  • Development and update of strategic guidelines for the Tourism boards operation
  • Publication of the marketing and implementation programs for the promotion of Mexican tourism

The marketing department develops Mexico's options for tourism and presents it to domestic and international demand in each of the seven categories of the tourism product:

  • Sun & Beach
  • Culture
  • Nature
  • Premium
  • Congresses & Conventions
  • Special Segments
  • Recreational Tourism

The general objectives of the department's plans are:

  • Increase in tourists' spending and length of stay
  • Increase in the number of tourists who visit Mexico and share in the world market
  • Diversify the destinations to be presented to potential tourists.

:: Contact

Lic. Angélica Rodríguez Meléndez
High Level of Responsability Attendant
Phone: 52784200 ext.1601


La última vez que se actualizó este documento fue el Viernes 21 de septiembre de 2018
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